Synthetic Surveys

Generate large-scale opinion data from defined segments using the Synthetic Surveys method.

Research Method: Synthetic Surveys

Generate large-scale opinion data quickly by simulating survey responses from defined population segments or personas.

Overview

Synthetic Surveys allow you to bypass traditional survey timelines and costs. The process involves:

  1. Defining Segments: Create detailed profiles (personas) representing your target audience using demographic, behavioral, and custom attributes.
  2. Creating Questions: Design survey questions (open-ended, multiple-choice, scales) using the Questionnaires feature.
  3. Generating Responses: Run the survey against your defined segments to generate hundreds or thousands of realistic responses.
  4. Analyzing Results: Review aggregate statistics, segment breakdowns, and response patterns.

Key Benefits

  • Speed & Scale: Generate large datasets rapidly.
  • Segment Comparison: Easily compare opinions across different groups.
  • Iteration: Quickly test and refine research questions.
  • Reach: Gather insights from potentially hard-to-reach demographics.

Best Practices

  • Define segments with specific, consistent attributes.
  • Design clear, unbiased survey questions.
  • Use appropriate question types for your research goals.