Synthetic Surveys
Generate large-scale opinion data from defined segments using the Synthetic Surveys method.
Research Method: Synthetic Surveys
Generate large-scale opinion data quickly by simulating survey responses from defined population segments or personas.
Overview
Synthetic Surveys allow you to bypass traditional survey timelines and costs. The process involves:
- Defining Segments: Create detailed profiles (personas) representing your target audience using demographic, behavioral, and custom attributes.
- Creating Questions: Design survey questions (open-ended, multiple-choice, scales) using the Questionnaires feature.
- Generating Responses: Run the survey against your defined segments to generate hundreds or thousands of realistic responses.
- Analyzing Results: Review aggregate statistics, segment breakdowns, and response patterns.
Key Benefits
- Speed & Scale: Generate large datasets rapidly.
- Segment Comparison: Easily compare opinions across different groups.
- Iteration: Quickly test and refine research questions.
- Reach: Gather insights from potentially hard-to-reach demographics.
Best Practices
- Define segments with specific, consistent attributes.
- Design clear, unbiased survey questions.
- Use appropriate question types for your research goals.