Questionnaires

Create, manage, and use structured questionnaires for research with synthetic personas.

Questionnaires

Design structured sets of questions to gather insights consistently from synthetic personas.

Overview

Create research instruments using various question types to facilitate structured data collection and synthetic response generation.

Key Features

  • Multiple Question Types: Supports open-ended (short/long), choice (multiple/single, Likert), rating scales, and advanced grids (MaxDiff).
  • Structured Creation: Define questionnaire name, description, and instructions. Add questions with specific types and options.
  • Context Image: Optionally add an image to provide visual context for the entire questionnaire. A preview is shown after selection.
  • Templates: Utilize ready-to-use templates for common scenarios like Product Satisfaction or Brand Tagline Evaluation.
  • Synthetic Research Integration: Seamlessly use questionnaires within synthetic research projects to generate responses from selected segments.
  • Quick Actions: Directly Edit a questionnaire or start a new Synthetic Research study using it via buttons on the questionnaire card. Additional actions like Copy and Delete are available in the card's dropdown menu.
  • Analysis & Export: View individual or aggregate responses and export results in various formats (CSV, PDF).

Best Practices

  • Design clear, specific, and unbiased questions.
  • Choose appropriate question types for your research goals.
  • Structure the questionnaire logically, starting with easier questions.
  • Keep questionnaires concise and focused.