Synthetic Research

Generate large-scale research insights using AI personas responding to your surveys.

Synthetic Research

Conduct large-scale research studies by having AI-powered personas respond to your questionnaires.

Overview

Synthetic Research allows you to gather insights quickly and efficiently:

  1. Define Segments: Create detailed personas using predefined attributes (demographics, psychographics), default personality traits, and custom fields specific to your research. Control trait distributions for realistic representation.
  2. Prepare Survey: Use the Questionnaires feature to create structured surveys with various question types.
  3. Select Model: Choose an appropriate AI model (e.g., Gemini, Claude, or a fine-tuned model) based on your research complexity and budget.
  4. Run Research: Configure the number of responses needed and initiate the generation process.
  5. Analyze Results: Review generated responses, analyze patterns across segments, and export data.

Tip: You can quickly start a new research study directly from a specific Questionnaire or Segment card by clicking the "Use in Research" button on the respective card.

Key Components

  • Segments: Define your target audience with precision using a combination of attributes. Utilize templates or create custom segments.
  • Surveys: Structure your research questions using the dedicated Questionnaires feature.
  • Models: Select the AI model that best fits the task, considering capabilities, context limits, and cost.

Cost Considerations

Costs are based on the number of questions, responses, question complexity, selected model, and optional image context processing. Fine-tuned models and complex questions incur surcharges.